Event Report: Shu Uemura x Mika Ninagawa Collection 2014 and Seibu GI Counter Reopening


Psssttt.. Has anyone told you already? SUMMER IS COMING! 
Well, lucky for us Indonesians, summer is always here. But, i am not talking about the weather, i am talking about the upcoming trends which will consists of bright, loud, and pretty colors on makeup brands, fashion trends, and so on! 

And speaking of which, i was recently invited by Shu Uemura Indonesia for their new series of products for this Spring/Summer 2014 collaborating with Mika Ninagawa, a famous Japanese photographer & videographer.

And they were also relaunching their counter in Seibu Grand Indonesia. Click read more to find out!

The event started with Luna as the MC, and she then introduced us to Dea, Shu Uemura Indonesia's Product Manager.

And then there were dance performance, but i couldn't for the live of me captured their movement, they're so quick and energetic! 



I totally gave up on capturing them on camera, and enjoy their performance instead. They are dancing to the music from the Shu Uemura x Mika Ninagawa collection video (click to open!).

They introduced us to the models and MUAs who will be demonstrating the newest collection by Shu Uemura.

Shu Uemura Indonesia's training manager explains the two looks that were demonstrated that day.

The first look is called Sweet Candy, demonstrated by Mbak Ella. 

A very fun look, using the Shu Uemura eyeshadow spiral duo 02, both the pink and orange-yellow color for creating a bright and bold eye look. Mbak Ella also uses two different shade of Tint in Gelato for the model's lip. Notice how she also uses white pencil for the under-eye area? That makes the model's eye really pops, isn't it?

The second look is called Forbidden Fruit by Mbak Dwi.

In this look, Mbak Dwi is focusing the attention to the model's lip. She uses a red Tint in Gelato (combining a few colors together for a custom color made) and a subtle brown eyeshadow using the Shu Uemura spiral eyeshadow duo 01. She basically applied the brown color all over the model's lid up to the crease, and using the lighter color only on the balls of her lid, to create dimension. She also popped a little bit of a gold/yellow cream color underneath the eye for a brightening effect and lined the model's eye with a black pencil eyeliner.

And also, Shu Uemura Indonesia is relaunching their counter in Seibu Grand Indonesia. The difference between other counter is the concept. I believe the one in Lotte Shopping Avenue has already been revamped with the same concept. 

The new counter has more spaces between the display, and they also have Shu Atelier tables in which you can receive makeovers from Shu Uemura's BAs.

This is the Shu Uemura Lightbulb UV Compact, quite a new product from Shu Uemura. Stay tune, because i will review this sooner than later.

The mentioned before Shu Atelier table, in which you can receive complimentary makeovers, or product demonstrations. Spot some of my blogger friends!

This is the skincare display. I would like to bring every single one of the product displayed, i really do. I believe they are sorted by their range and type of product, as you can see the cleansing oils are placed alongside each other.

Okay, i was talking about the series of Shu Uemura x Mika Ninagawa and yet you haven't seen the product itself. Now here they are. Unfortunately i haven't receive the complete price list of the products, but i'll update it once i have it.


  • POREfinist anti-shine fresh cleansing oil 
  • ultime8 sublime beauty cleansing oil 
  • Anti/Oxi skin refining cleansing oil 
  • Whitefficient clear brightening cleansing oil 


  • UV under base mousse POREraser pink SPF35 PA+++
  • UV under base mousse POREraser beige SPF35 PA+++
  • UV under base BB mousse BB Biege SPF30 PA+++
  • UV under base brightening mousse pink purple SPF30 PA++


  • mika for shu natural false lashes


  • eyeshadow duo 01: Beige / brown
  • eyeshadow duo 02: Orange / pink

And of course, the newest product by Shu Uemura, the Tint in Gelato!
These can be worn as both lip and cheek product. It comes in 12 different shades, which is awesome.

You can see how creamy and pigmented these Tint in Gelatos are!! Okay, i have picked my most favorite color of the bunch. Can you guess which is it?


YES, the bold AT 01 totally wins my heart! 
Gosh, it's so pretty!! *squeals*
It dries to a semi-matte finish, too.

Oh, pardon my hair. It's that kind of day. 

And that's it! Thank you Shu Uemura Indonesia for inviting me and 5 other beauty bloggers, such a nice collection, indeed. 

Stay gorgeous!

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  1. Beatrix, lipstick yg kamu pake cakep ... warnya nya kamu banget deh! ingin nyobain juga, tp gak nahan harganya yee :D

    1. Iyaa cakep banget emang warnanya. Langsung masuk wishlist nih, karena bisa buat pipi juga :O

  2. duh yaampun designnya bagus banget..... >_<
    warna yang lu pake bagus banget deh!!


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